What is included?

AI Business Coaching is designed to teach data driven decision making for influential leaders in business. Every day, we hear more and more about the power of AI, Neural Networks, Big Data, and how it will transform you business. But does anyone ever the answer the question of “How?”. “How do I start to implement this technology into my business?”. That’s where this course comes in. We provide a foundation on how to maximize the value of your data and start moving towards the grandiose promises of these technologies. We deliver this through a combination of videos, readings, and 1-on-1 coaching packed with our experience from helping hundreds of customers introduce these technologies in their business! This course is self paced with a combination of asynchronous created and curated content.

Time Invest

~10 hours (not including 1-on-1 coaching)


- Basic Business Knowledge
- No AI / Technology Skill Requirements

Who is this course for?

-Product Managers
-Project Managers
-Country Manager
-Business Consultants
-Start-up Founder
-Marketing Manager
-Head of Innovation
-Cross Industry Managers
-Any Business Leader Wanting to Improve Their Decisions

What will you learn?

  • Module 1 - Understanding the Data Driven World

    Learn the fundamentals of data science and what it means to implement data driven thinking.

  • Module 2 - Successfully Executing Data Driven Thinking

    Jump into a case study and learn the tips and tricks that most people miss when executing on their data projects.

  • Module 3 - Building a Data Driven Organization

    Learn the industry standards of how organizations are shaped and led to maximize their data impact.

  • 1-on-1 Coaching

    Utilize data experts to personally help you develop a strategy for your data.

    *Only available if purchased

Are you getting enough value through your data? (Sneak Preview)

Course instructors

Prof. Dr. Michael Bücker

“Next to advising organizations and build data-driven business models, I am a professor of Data Science at the Münster School of Business (MSB). During my time at McKinsey & Company’s, I supported clients across the globe building data-driven solutions for their most pressing business problems and enabling analytics transformations.”

Dr. Elena Cramer

“I am a mathematician with a Phd from Karlsruhe Institute of Technology who loves data and to code. I have many years of experience as a data scientist and in cloud computing services. I like going over research papers and try out models to different out of context problems. But what excites me most is solving real business problems using AI.”

Ulrich Busch

CEO of Scalework

“I am a Business Analytics Expert, with vast experience in data-driven and AI-powered transformations. With Scalework, I want to offer decision-makers the chance to take advantage of their data, irrespective of their internal level of digitization or analytics capability. My goal is to make data impact as simple and cost-effective as possible.”

Do these questions sound familiar?

  • How do I feel less uncertain about a business decision?

    Use the data driven thinking taught in this course to accurately weigh qualitative and quantitative factors! Remove the doubt!

  • What do I do with the data I have collected?

    Learn about some of the cutting edge technology in data science and how to identify use cases with this course!

  • How do I not miss the opportunity to use AI in my business?

    We are here to help. Sign up now for free and start riding the AI revolution wave!

  • Why don't my customers understand the value of my product?

    Learn how to communicate with data the value of what you are trying to sell! Sign up for free now

  • How do I maximize my good decisions and limit the bad ones?

    Start now with the good decision to sign up for free to this class. Then, use a combination of qualitative and quantitative data to increase the odds of making great decisions!

  • How could someone untrained like me ever get into understand AI?

    Do not worry, this course is designed for entry level users with little to no experience in AI or data science. If this is you, then you would stand to benefit the most from this program!

Go Premium?

We have tailored this course to fit all business professionals' needs. The Full Masterclass includes all of the asynchronous course content and on-demand support from the Scalework team. Due to popular demand, we have included a bonus package that has 1-on-1 coaching with our data experts. Choose wisely.

Benefits of going premium?

- Gain full access to all content
- On-demand support from Scalework Team
- Gain real actionable steps from coaching
- Work with experienced Data Experts

Full Masterclass Structure

    1. Module 1 Introduction

    2. Demystifying Data Science

    3. Data Science Fundamentals (Prof. Dr. Michael Bücker)

    4. Insights from Google Data Scientist Interview

    5. The Importance of the Right Business Understanding (Hunter Dunlap)

    6. What Even is Big Data?

    7. What Does Big Data Mean and How Can it Help Us See?

    8. How Machines Learn (Prof. Dr. Michael Bücker)

    9. Advanced Machine Learning Algorithms (Prof. Dr. Michael Bücker)

    10. An Introduction to Deep Learning (Prof. Dr. Michael Bücker)

    11. 1-on-1 Coaching Session #1

    12. Knowledge check #1

    1. Module 2 Introduction

    2. Gathering Data versus Executing on Data

    3. KNIME, the Open Source Excel on Steroids (Dr. Elena Cramer)

    4. Make Data Work: A walk through all stages of a Data project (Dr. Elena Cramer)

    5. Why good data matters more than great AI

    6. Mastering how to tell a story through Data (Hunter Dunlap)

    7. The art of data visualizations

    8. Data Science Use Cases (Prof. Dr. Michael Bücker)

    9. Data Insight Drawbacks?

    10. Azure Case Study on How to Utilize AI Through Pre-built Solutions (Dr. Elena Cramer)

    11. Insights from AirBnB Data Science

    12. (Case Study) Instacart

    13. (Case Study) Booking.com

    14. 1-on-1 Coaching Session #2

    15. Knowledge Check #2

    1. Module 3 Introduction

    2. The Rapid Advance of AI in Organizations

    3. What's the Difference Between a Plan and a Strategy?

    4. Managing a Data Science Team

    5. What You Should Know to Lead a Data Driven Organization!

    6. Data-driven Innovation (Prof. Dr. Michael Bücker)

    7. The Value of Data For Your Organization (Prof. Dr. Michael Bücker)

    8. Black Box AI and how to deal with this (Prof. Dr. Michael Bücker)

    9. Insights from AirBnb Data Science Pt 2

    10. (Case Study) Instacart Part 2

    11. (Case Study) Booking.com Part 2

    12. 1-on-1 Coaching #3

    13. Knowledge Check #3

    14. (Bonus Material) Lecture on Leading A Data Science Team

Master data driven thinking in your organization. This course offers business professionals 3 course modules. Start learning the fundamentals so you can understand, execute, and master data in your organization.

  • €99,00
  • 47 lessons
  • ~ 10 hours of video
  • Complimentary E-Book

Our goal is to make data impact as simple and cost-effective as possible.

Take advantage of your data now, irrespective of your internal level of digitization or your analytics capabilities: